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Yes, they are pretty German when it comes to product development: they are stubborn, level-headed and forward-looking. Just like a donkey. But they also contain this thing: fun!
And this is exactly how their product innovations are designed - made for all curious, design-conscious, interested, open people.
"We are a design label. We are product developers. We are an ideas agency. But actually we're in the entertainment industry. Because we tell a little story with each of our products. One of those stories that puts a smile on your face. That is our job, and that is why we keep creating extraordinary collections packed with joie de vivre. We call this the Donkey Effect."