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Nununu creates an alternative fashion line to typical children’s clothing. It goes against fashion’s narrow set of beliefs, and breaks free from over-stimulating kid clichés. By introducing children to the wonderful mystery of minimalism, nununu lets kids shine at every stage with a kickass cocktail of attitude and a big sense of humor.
The nununu image conveys an air of detachment. It is never cute or sweet, but always ready for the challenge. The brand operates in a way where instead of defining differences it dissolves them, blurring out any boundaries and making divisions completely insignificant.